Marketing & Sales
EA Higher Education Consulting helps organisations achieve sustainable organic growth by emphasising customer needs and brand objectives. As organisations need to deeply understand how their brand is perceived and how much value it can deliver, EA Higher Education Consulting enables them to establish or optimise of their Marketing / Sales processes and many of their components via the use of varied methods.
Marketing & Sales Components Impacted
- Brand Identity, Positioning & Development
- Reputation Management
- Product / Service Development
- Consumer Behavior / Psychology
- Inbound / Outbound Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing/PPC
- Paid Media Advertising
- Email Marketing
- Earned Media and PR
- Storytelling
- Copywriting
- Co-Branding / Cause Marketing
Methodology Used
- On-site visit / Analysis / Evaluation
- Market Studies / Benchmarking
- Competition / Stakeholder Analysis
- Meeting with Customers
- Target audience / Buyer Persona
- Goal / KPI design
- Financial Analysis & Planning
- Strategy Design
- Action Plan Design
- Trainings for Executives & Key Stakeholders
- Follow-up / Guidance / Coaching
- Interim Missions
